Gilles Crofils

Gilles Crofils

Hands-On Chief Technology Officer

Based in Western Europe, I'm a tech enthusiast with a track record of successfully leading digital projects for both local and global companies.1974 Birth.
1984 Delved into coding.
1999 Failed my First Startup in Science Popularization.
2010 Co-founded an IT Services Company in Paris/Beijing.
2017 Led a Transformation Plan for SwitchUp in Berlin.
April. 2025 Eager to Build the Next Milestone Together with You.

Enhancing Remote Collaboration with AR

Abstract:

Remote work technology has transformed executive and senior management roles in technology and engineering, where leaders now oversee the implementation of augmented reality (AR) communication tools. Traditional remote collaboration tools are effective but lack the immersive experience of in-person interaction, whereas AR tools offer a more engaging alternative with features like 3D object manipulation and spatial audio. AR collaboration platforms integrate AR communication tools with other remote work technologies, bridging the gap between on-site and remote teams. Technology and engineering leaders must understand these technologies to empower their teams and drive productivity and innovation.

Visualize an abstract executive office from the future, bathed in soothing shades of blue, where leaders in technology and engineering are facilitating an effortless merge of augmented reality (AR) collaboration tools. Picture these leaders as silhouettes, overseeing a holographic display that illustrates cutting-edge AR communication capabilities, such as spatial audio and the manipulation of 3D objects. The office is embellished with symbols that metaphorically connect traditional remote work tools with immersive AR technology, drawing attention to its disruptive influence on leadership roles. The abstract rendering should encapsulate innovation, teamwork, and the crucial function of technology in enriching remote workplaces.
Revolutionizing Remote Collaboration: Augmented Reality Communication Tools and Platforms

The Evolution of Remote Work Technology and the Role of Leadership

The rise of remote work technology has been a catalyst for the transformation of executive and senior management roles in technology and engineering. The Chief Technology Officer (CTO), Directors of Technologies, and Directors of Engineering now play a pivotal role in implementing and managing remote collaboration tools, including those that leverage augmented reality (AR). As organizations increasingly embrace remote and hybrid work models, these leaders must navigate the challenges and opportunities presented by AR communication tools and collaboration platforms.

AR Communication Tools: Enhancing Remote Collaboration

Traditional remote collaboration tools, such as video conferencing and instant messaging, have long been essential for facilitating communication among remote and distributed teams. However, these tools often fall short in replicating the nuanced, immersive communication experience of in-person interaction. AR communication tools, on the other hand, offer a more engaging and interactive alternative, enabling teams to collaborate in a virtual space that feels surprisingly similar to a physical one. Features like 3D object manipulation, spatial audio, and real-time annotations empower remote team members to work together more effectively, breaking down barriers and enhancing productivity.

AR Collaboration Platforms: Bridging the Gap Between Remote and On-site Teams

AR collaboration platforms take remote teamwork to the next level by integrating AR communication tools with other remote work technologies, such as project management software and virtual reality (VR) environments. These platforms enable seamless collaboration between remote and on-site teams, allowing them to share ideas, review designs, and troubleshoot issues in real-time, regardless of their physical location. By providing a shared, immersive space for collaboration, AR collaboration platforms foster a greater sense of connection and belonging among team members, reducing feelings of isolation and disengagement that can sometimes accompany remote work.

Empowering Technology and Engineering Leaders with AR Collaboration Solutions

To fully leverage the potential of AR communication tools and collaboration platforms, CTOs, Directors of Technologies, and Directors of Engineering must develop a deep understanding of these technologies and the unique challenges and opportunities they present. By staying abreast of emerging trends, investing in strategic partnerships, and fostering a culture of innovation and experimentation, technology and engineering leaders can empower their teams to adopt and adapt to AR collaboration solutions, driving productivity, innovation, and long-term success in a rapidly changing world.

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25 Years in IT: A Journey of Expertise

2024-

My Own Adventures
(Lisbon/Remote)

AI Enthusiast & Explorer
As Head of My Own Adventures, I’ve delved into AI, not just as a hobby but as a full-blown quest. I’ve led ambitious personal projects, challenged the frontiers of my own curiosity, and explored the vast realms of machine learning. No deadlines or stress—just the occasional existential crisis about AI taking over the world.

2017 - 2023

SwitchUp
(Berlin/Remote)

Hands-On Chief Technology Officer
For this rapidly growing startup, established in 2014 and focused on developing a smart assistant for managing energy subscription plans, I led a transformative initiative to shift from a monolithic Rails application to a scalable, high-load architecture based on microservices.
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2010 - 2017

Second Bureau
(Beijing/Paris)

CTO / Managing Director Asia
I played a pivotal role as a CTO and Managing director of this IT Services company, where we specialized in assisting local, state-owned, and international companies in crafting and implementing their digital marketing strategies. I hired and managed a team of 17 engineers.
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SwitchUp Logo

SwitchUp
SwitchUp is dedicated to creating a smart assistant designed to oversee customer energy contracts, consistently searching the market for better offers.

In 2017, I joined the company to lead a transformation plan towards a scalable solution. Since then, the company has grown to manage 200,000 regular customers, with the capacity to optimize up to 30,000 plans each month.Role:
In my role as Hands-On CTO, I:
- Architected a future-proof microservices-based solution.
- Developed and championed a multi-year roadmap for tech development.
- Built and managed a high-performing engineering team.
- Contributed directly to maintaining and evolving the legacy system for optimal performance.
Challenges:
Balancing short-term needs with long-term vision was crucial for this rapidly scaling business. Resource constraints demanded strategic prioritization. Addressing urgent requirements like launching new collaborations quickly could compromise long-term architectural stability and scalability, potentially hindering future integration and codebase sustainability.
Technologies:
Proficient in Ruby (versions 2 and 3), Ruby on Rails (versions 4 to 7), AWS, Heroku, Redis, Tailwind CSS, JWT, and implementing microservices architectures.

Arik Meyer's Endorsement of Gilles Crofils
Second Bureau Logo

Second Bureau
Second Bureau was a French company that I founded with a partner experienced in the e-retail.
Rooted in agile methods, we assisted our clients in making or optimizing their internet presence - e-commerce, m-commerce and social marketing. Our multicultural teams located in Beijing and Paris supported French companies in their ventures into the Chinese market

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