Gilles Crofils

Gilles Crofils

Hands-On Chief Technology Officer

Tech leader who transforms ambitious ideas into sustainable businesses. Successfully led digital transformations for global companies while building ventures that prioritize human connection over pure tech.1974 Birth.
1984 Delved into coding.
1999 Failed my First Startup in Science Popularization.
2010 Co-founded an IT Services Company in Paris/Beijing.
2017 Led a Transformation Plan for SwitchUp in Berlin.
November 2025 Launched Nook.coach. Where conversations shape healthier habits

Rediscovering craft for more meaningful tech work

Abstract:

The article explores the decline of craftsmanship in tech work, highlighting how the shift from hands-on creation to constant multitasking, meetings, and the pursuit of speed and metrics has eroded the satisfaction and joy once found in building and learning. It discusses the impact of standardized tools and platforms, which have transformed tech roles from problem-solving and making things from scratch to managing and configuring pre-made systems—reducing opportunities for deep engagement and personal growth. The author shares personal experiences, such as moving from Berlin to Lisbon and rediscovering fulfillment through both technical projects and carpentry, illustrating how stepping away from high-pressure environments can reignite the pleasure of focused, hands-on work. The article advocates for minimalist routines, flow states, and prioritizing progress over perfection, recommending practical habits like time-blocking, reflection, and curiosity-driven projects to help tech professionals reclaim meaningful, sustainable work. Through stories of well-known independents like Shawn Blanc, Jason Fried, and Paul Jarvis, and through the author’s own journey, it demonstrates that embracing craft, letting go of perfectionism, and focusing on depth over busyness can restore satisfaction, motivation, and resilience in tech careers.

Something has quietly faded from tech work: the sense of craft. Where there was once space for building and learning with your hands, now speed, multitasking, and chasing endless metrics have taken over. Many professionals jump from one meeting to the next, with little time left for the projects that once brought satisfaction. The result? Less joy, more stress, and a sense that something important is missing.

I use the Three S’s—Skills, Satisfaction, Sustainability—as a lens to rethink what progress means in a minimalist tech career. This article explores what happens when craft fades away, and how it can be brought back. I’ll share how the shift from hands-on work to constant coordination affects us, how new tools have changed daily routines, and the emotional cost when creation gets pushed aside. Along the way, you’ll find practical habits, true stories, and minimalist routines for shifting from scattered busyness to work that feels meaningful and sustainable. If you’ve ever missed the joy of building or want to find it again, maybe these ideas will help guide you forward.

The lost art of craft in tech

How speed replaced craft

Not so long ago, tech professionals often had hours or even days just for building, experimenting, and practicing their skills. That rhythm has changed. Modern tech teams reward fast delivery and constant multitasking. Meetings fill the calendar, notifications don’t stop, and reviews look mostly at how much gets done. In my own teams, I’ve seen talented engineers spend more time in meetings than actually building—leaving everyone frustrated. Many engineers now spend more time bouncing between emails and meetings than writing code or solving hard problems. The push for speed and endless measurement leaves less room for deep, satisfying technical work. But this isn’t just about methods—the tools themselves changed what counts as craft.

How tools and platforms changed work

Standardized tools, big platforms, and low-code solutions have made tech less about building from scratch. Now, it’s more about managing, connecting, and configuring. Instead of tackling unique challenges, many spend days linking APIs, setting up dashboards, or maintaining ready-made systems. These changes mean less space for hands-on problem-solving and personal technical growth. For example:
- Cloud platforms handle deployment and infrastructure for you
- Low-code tools let users build workflows without writing code
- Common frameworks decide how new apps are designed from the start

These shifts have emotional impacts in tech.

When craft disappears, satisfaction goes with it

For many, moving away from hands-on building toward mostly meetings and management brings less fulfillment and more stress. There’s a quiet sense that something is missing—a feeling I’ve heard echoed by colleagues and friends. I remember one developer in my Berlin team who loved deep concentration but ended up pulled in too many directions to focus. Burnout rises, and the thrill of creation fades. Yet, exploring new routines or breaking outside typical job roles can help bring back flow and the pleasure of making.

Finding flow as an independent

Routines for deep engagement

Leaving fast-paced companies or startups can feel like stepping into open space. Suddenly, you can decide what to work on and how the day unfolds. This flexibility allows routines that support deep focus and spark curiosity. Research shows that having more control improves motivation and well-being. With fewer meetings and less pressure, there’s more space to build, experiment, and rediscover the satisfaction of craft. With effort, independents can guard this space, making room for flow and real engagement.

Making flow possible again

Flow—those stretches of deep, creative work—comes easier when distractions are low and projects are personally interesting. Many independents are happier when they tackle problems that matter to them, not just whatever pops up on the calendar. Consider a developer spending an afternoon on a tricky problem instead of hopping between Slack and urgent tickets. Developers I’ve worked with report more satisfaction and less burnout when they have room for this kind of work. By cutting interruptions and matching tasks to curiosity, flow becomes a regular, not rare, part of work.

Rekindling hands-on pleasure

After moving from Berlin to Lisbon and stepping back from running big teams, I found more time for technical projects and even carpentry. Sometimes, shaping a piece of wood or tending to my small garden in Lisbon gives me the same satisfaction as shipping a new feature. There is an understated joy in shaping wood or code, seeing steady progress, and focusing on fine details. The slower pace, a smaller city, and fewer distractions made it possible to return to careful building—something I’d missed in high-pressure settings. It reminds me that finding craft again often means shifting ideas about mastery—sometimes, it’s about enjoying the step-by-step work of making or improving, not chasing lofty goals.

Mastery and minimalism in tech work

Mastery as ongoing improvement

Mastery in tech is more about steady progress than perfection. It’s the daily effort to get a little better, solve new problems, and see learning as a lifelong project. In my first company, we measured progress by how many experiments we ran each month—not just by revenue. It is like taking care of a garden: with small actions over time, growth happens. This way of thinking helps tech professionals put energy where it matters, allowing for curiosity and satisfaction instead of perfection-fueled stress.

Focusing deeply, not widely

For tech professionals, mastery usually means picking a language, tool, or product and improving it over time, rather than jumping after every new trend. The goal is to go deep, not broad—become truly skilled in a few things instead of dabbling in many. When I co-founded a cross-border e-commerce platform in Shanghai, I focused on mastering SEO hacks instead of chasing every new marketing trend. For example:
- Specialize in a single programming language or framework
- Become an expert in a particular product or platform
- Build a personal workflow or toolset

This path fits with minimalist ideas: do fewer things, but do them with care. Focusing like this leads to meaningful progress and a clear sense of purpose at work.

Stability and satisfaction through minimalist mastery

Going deep brings more stability and satisfaction, especially since tech changes so fast. Minimalist mastery is about doing less, but with clearer intent—choosing quality over quantity. Still, mastery can look like perfectionism if you’re not careful. It’s worth checking: is the drive for excellence helping, or just raising your stress and holding you back?

Letting go of perfectionism

The trap of perfectionism

Perfectionism is different from mastery. It starts from a fear of mistakes and a need for approval, leaving skilled people feeling anxious or stuck. Mastery allows room for mistakes and learning, but perfectionism blocks progress and creativity. I used to spend hours tweaking presentations for investors, afraid of missing a detail. Letting go of that urge was tough, but it made room for real progress. Some perfectionist habits include:
- Tweaking or editing work endlessly
- Avoiding new challenges, out of fear of failing
- Being too harsh about small slip-ups

The result is more stress, even when the work is actually good.

How perfectionism blocks progress

Perfectionists may avoid sharing their work, put off launching projects, or get lost in minor changes—missing chances and adding stress. You can picture someone polishing a project for weeks but never feeling it’s ready. Minimalist ways of working can help break this cycle by focusing on progress and learning.

Minimalist routines for healthy growth

Small habits make it easier to aim for progress, not perfection. Methods like growth mindset, Agile, or timeboxing give permission to make mistakes and celebrate small wins. Some minimalist tools are:
- Setting simple, clear goals for each work session
- Timeboxing to keep tasks from dragging on forever
- Getting feedback from peers to support growth

These methods are at the heart of minimalist craft—they help tech workers keep learning and avoid the perfectionism trap.

Craft and the three S’s

The Three S’s—Skills, Satisfaction, Sustainability—form a mini-framework I use to rethink progress in tech. Skills are about what you’re learning and building. Satisfaction is the emotional reward: does the work feel meaningful? Sustainability is about whether your routines, income, and energy can last over time. When these three line up, work feels lighter and more rewarding. If one is missing, burnout or frustration creeps in.

Deepening skills with curiosity

When tech professionals pick projects that excite their curiosity, learning stays fun and effective. Instead of just chasing trends, minimalist tech pros link skill-building to personal interests. Research on practice shows that growth is more sustainable when it’s tied to what genuinely interests you. For instance, jotting notes in a curiosity journal or collecting topics that make you lose track of time can reveal areas where learning comes easily. Maybe you start experimenting with a new programming language just because it seems playful—this can lead to greater progress over time.

Minimalist routines can keep learning light. Pick projects for meaning or interest, not outside approval. The strongest motivators come from within:
- Enjoying the challenge of tough problems
- Having control over your own learning
- Sharing discoveries with people who care

Regular skill reviews are part of minimalist tech work. Instead of stockpiling new skills, it’s often better to let go of outdated ones and grow those that still spark curiosity. Setting aside a few minutes monthly to ask, “What skills feel fresh and what’s just weighing me down?” can keep learning enjoyable and stop burnout.

Satisfaction through immersion and flow

Progress is best measured by immersion and flow, not just finished results. Flow states—when hours disappear during deep work—signal meaningful forward movement. Making a quick daily log of flow moments can help design your weeks around them. There’s a quiet pleasure in being so focused that time passes unnoticed, whether debugging or designing a feature.

Celebrating small wins makes hard work more rewarding. Satisfaction often comes from repeating and improving, not just finishing. Minimalist routines like keeping a flow log or pausing after work sessions to reflect on what went well make it easy to spot and enjoy progress. A few routines:
- Write down one thing you liked building each day
- Reflect for a few minutes after a work session about what went well
- Note which tasks felt most focused or enjoyable

This focus helps motivation last and reduces burnout. The pleasure of making something well—be it code, a product, or a simple object—often lasts longer than any outside praise. Like tending a garden, the everyday care and improvements bring satisfaction that endures.

Sustainability and mental health

Focused, deep work is linked to lower burnout and more job satisfaction. Setting protected times for craft—whether coding, designing, or building—helps keep energy and motivation steady. For example, blocking off hours each week just for project work, treating it as no less important than meetings, creates a buffer against stress and keeps a creative spark.

After leaving a stable CTO role, I had to rethink what “enough” meant—not just in money, but in time for gardening or carpentry. The financial reality is, sometimes, I still worry about the next invoice or whether I’ll have enough for rent. Craft-based routines also help the mind. They give a sense of progress and control that pushes back against fatigue. When you can see tangible results and have a say in your work, it’s easier to stay resilient even during challenges.

Small, steady habits are the base of a craft-driven, sustainable work life. Even with good routines, the urge for constant busyness is strong—it helps to return to these practices when things feel off.

Escaping busywork for deeper focus

Why busyness sticks around

Even after leaving big companies, many in tech get stuck in old habits—constantly checking messages, jumping between tasks, and always being on. It’s almost funny how working alone can still feel crowded with busywork, as tech tools demand your attention. What once helped manage work can easily turn into a never-ending list. Imagine an independent developer, supposedly free from office noise, but still chained to Slack and email. Even with more freedom, the worry about next month’s income sometimes sneaks in. Busywork takes a real toll.

When multitasking backfires

Multitasking—bouncing between emails, code, chat—does not help you do more. Research shows it actually lowers productivity, leads to more mistakes, and adds to stress. It may feel like being busy is the same as being effective, but both work quality and personal well-being suffer. Some problems with scattered routines include:
- Forgetting details or making avoidable mistakes
- Ending the day feeling totally drained
- Never finding time for what truly matters

Breaking these patterns needs real effort. Leaving a busy job isn’t enough—the habits linger unless you fix them directly.

Making space for deeper work

Letting go of constant busyness starts with seeing its hidden costs. Only by realizing how unfocused routines undermine satisfaction can you reclaim time for better work. Shifting mindsets—like deciding what a productive day really is—helps with this. With some intention, frantic activity can be replaced with focus and depth. Sometimes, I still forget to switch off Slack, even if I know it’s not helping my focus.

Shifting from busy to deep

Habits for focus and flow

Protecting time for deep, satisfying work takes more than a good calendar. Planning focused blocks, doing one thing at a time, and making clear rules about notifications all help. For example:
1. Block out two hours each morning for project work
2. Turn off chat and email during these periods
3. Work on only one task at a time

But mindset matters, too. It’s not just the schedule, but how you value your own progress.

Rethinking productivity

Choosing a growth mindset—valuing learning and challenge instead of just checking boxes—makes it easier to move from busy to real progress. Mindfulness, such as pausing just to notice when busyness creeps in, adds another layer. When you measure progress by depth and learning instead of activity, the work feels more meaningful. Reflection, even just a few minutes, can support this ongoing improvement.

Tools for ongoing improvement

Regular self-checks keep habits lined up with deeper work and satisfaction. Tools like the Eisenhower Matrix or a weekly deep work audit help spot when busyness returns, so you can adjust. Taking a few minutes weekly to note what made real progress and what just filled the calendar works well. Focusing on craft, not just busyness, has emotional benefits too. Over time, this shift supports a more rewarding way to work in tech.

Emotional rewards of a craft-first identity

Finding satisfaction in craft

This mindset helps tech professionals find meaning, even in hard moments. Motivation that comes from the craft itself—called intrinsic motivation by researchers—brings more well-being and helps bounce back from problems. Studies also suggest shaping work around your strengths and interests leads to more fulfillment. In simple terms, seeing yourself by what you build—not just your job title—predicts satisfaction and staying power in tech.

Identifying with the process, not only the results, supports motivation during changes. People who see their work as a calling, rather than just a job, feel more meaning and fulfillment—even when projects are delayed or markets shift. Imagine someone treating software development as a craft: if a launch is late, just working through problems and making something better is still satisfying. This perspective is an anchor during uncertain times.

Moving from chasing achievements to finding satisfaction in the steps themselves takes practice. Focusing on learning, building, and experimenting—not just outcomes—makes it easier to stay motivated, even when changes or challenges pop up. Over time, this approach keeps curiosity alive, even on tough days.

Moving from external to internal rewards

Letting go of outside recognition isn’t easy, especially for people used to praise or visible success. After leaving Berlin, I missed the recognition from big teams. It took months before I found pride in small, quiet wins—like finishing a tricky carpentry project. Mindfulness and self-kindness can lower the craving for approval and make the work itself more rewarding. Noticing small wins and treating yourself gently during setbacks supports a healthier self-view. These habits help the shift from working for applause to enjoying the craft.

Reflection strengthens this reward. Journaling and making goals based on the process—not just the finish line—helps focus on what’s meaningful, no matter what others say. Asking, “What part of today’s work felt good, and why?” builds the habit of enjoying the effort itself.

Over time, this builds resilience. Tech professionals become less vulnerable to market shifts or slowdowns and find pride in their ongoing progress. Satisfaction from within makes long-term careers feel more stable and enjoyable, even when uncertainty shows up. Real examples suggest this mindset helps people weather ups and downs while keeping energy for their craft.

Stories of rediscovering craft in tech

Craft-driven careers

Some well-known figures in tech have shaped their independent paths around meaningful, craft-driven work. One example is Shawn Blanc, who focuses on writing and creative products that matter to him, rather than scale or status. His story shows that putting satisfying work first can form the base for a lasting independent career.

Others, like Jason Fried of Basecamp, argue for long, protected stretches of deep work and putting quality before speed. By defending craftsmanship and not bowing to pressure for non-stop output, Fried shows this approach can bring both happiness and business results.

There are also those, such as Paul Jarvis, who leave agency or corporate life to start solo businesses focused on depth and quality. His path proves that prioritizing craft over endless growth can make careers both more rewarding and sustainable. When I led a team in Beijing, we tracked project satisfaction alongside delivery speed. The happiest periods always matched times when we protected deep work hours. These quick profiles highlight different ways to find new energy and satisfaction by refocusing on craft.

Moments of hands-on joy

After years managing teams and large projects, going back to hands-on work and carpentry brought a new joy and sense of engagement. Working with my hands, in code or with wood, gave me new respect for fine details and the pleasure of finishing something well-made. There’s a quiet happiness in shaping materials, seeing progress, and becoming absorbed in the process—it’s a reminder that mastery exists in both digital and physical work.

Others in tech mention similar experiences. Many independents find new satisfaction by building, refining, and solving problems that interest them. It’s not about recognition or high volume—it’s about enjoying the act of making things better, step by step.

These stories show that focusing on craft is not just a wishful memory—it’s a practical, proven way to boost satisfaction and resilience in tech. Shifting to deep work and hands-on creation brings fresh motivation and well-being. Small routines centered on craft allow this shift for anyone willing to try.

Mindset shifts for deeper, craft-driven tech work

Routines for flow and mastery

Finding balance between challenge and skill is key for flow in tech. Try flow journaling—write down when you feel most engaged, what task you were doing, where you were, and the time of day. These notes start to reveal what brings you into the zone, so you can set your routine around these moments. This idea is backed by research showing that tracking flow helps people create better workdays.

Another tip: rate your tasks for challenge and skill match. The aim is more time in the Goldilocks zone—jobs that aren’t too easy or too hard. If debugging is just the right level, it probably brings more flow than routine fixes or impossible tasks. Limiting distractions is important, too.

A few routines make a big difference:
- Block time for focused work
- Cut digital alerts during those slots
- Make a workspace just for concentration

Reflecting on these routines helps keep you improving.

Reflection and minimalist project choices

Reflecting each week can sharpen your routines and project choices. At the end of each week, take a few minutes: what helped or blocked your flow? Adjust your plans and pick future projects based on these lessons. Questions like What left me feeling energized? What drained my focus? are useful.

Choosing just one or two projects that spark curiosity and allow deep focus helps keep attention on what’s meaningful. Look for projects that:
- Match your interests and strengths
- Allow time for deep, focused effort
- Have manageable size for your life

Regularly asking, What work makes me lose track of time? Where did I give up depth for busywork? keeps your attention on progress that matters. Simple questions like these are practical tools for staying centered on what’s important.

Stepping back into craft can bring new meaning and steadiness to tech work. Moving from constant busyness to deep routines is not always easy, but the rewards are real: more satisfaction, less stress, and the quiet happiness of building with care. By reclaiming hands-on routines, leaning into minimalist habits, and letting go of perfectionism, it becomes easier to stay motivated and avoid burnout. Instead of chasing trends or filling every hour, focus on curiosity and meaningful steps. For me, the biggest breakthrough came not from a big launch, but from a quiet afternoon spent fixing a stubborn bug—alone, focused, and content. Sometimes, the smallest wins are the ones that last.

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SwitchUp
SwitchUp is dedicated to creating a smart assistant designed to oversee customer energy contracts, consistently searching the market for better offers.

In 2017, I joined the company to lead a transformation plan towards a scalable solution. Since then, the company has grown to manage 200,000 regular customers, with the capacity to optimize up to 30,000 plans each month.Role:
In my role as Hands-On CTO, I:
- Architected a future-proof microservices-based solution.
- Developed and championed a multi-year roadmap for tech development.
- Built and managed a high-performing engineering team.
- Contributed directly to maintaining and evolving the legacy system for optimal performance.
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Balancing short-term needs with long-term vision was crucial for this rapidly scaling business. Resource constraints demanded strategic prioritization. Addressing urgent requirements like launching new collaborations quickly could compromise long-term architectural stability and scalability, potentially hindering future integration and codebase sustainability.
Technologies:
Proficient in Ruby (versions 2 and 3), Ruby on Rails (versions 4 to 7), AWS, Heroku, Redis, Tailwind CSS, JWT, and implementing microservices architectures.

Arik Meyer's Endorsement of Gilles Crofils
Second Bureau Logo

Second Bureau
Second Bureau was a French company that I founded with a partner experienced in the e-retail.
Rooted in agile methods, we assisted our clients in making or optimizing their internet presence - e-commerce, m-commerce and social marketing. Our multicultural teams located in Beijing and Paris supported French companies in their ventures into the Chinese market

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