Gilles Crofils

Gilles Crofils

Hands-On Chief Technology Officer

Tech leader who transforms ambitious ideas into sustainable businesses. Successfully led digital transformations for global companies while building ventures that prioritize human connection over pure tech.1974 Birth.
1984 Delved into coding.
1999 Failed my First Startup in Science Popularization.
2010 Co-founded an IT Services Company in Paris/Beijing.
2017 Led a Transformation Plan for SwitchUp in Berlin.
November 2025 Launched Nook.coach. Where conversations shape healthier habits

Letting go of invisible ladders in minimalist tech work

Abstract:

The article explores how “invisible ladders”—unspoken standards and subtle pressures—persist in the lives of minimalist tech workers, shaping their sense of progress and self-worth even after leaving structured, high-paced environments. These hidden benchmarks, such as comparing portfolios or feeling guilty for downtime, are often inherited from past workplaces and reinforced by industry norms and social media, leading to chronic dissatisfaction, productivity guilt, and a sense of falling behind despite outward success. The article combines research insights, practical tools, and personal anecdotes—including the author’s own move from Berlin to Lisbon and ongoing self-reflection—to illustrate how these pressures endure and how tech minimalists can replace them with healthier, personalized markers of growth. It advocates rethinking progress using three new benchmarks: skills, satisfaction, and sustainability, supported by reflection tools, digital trackers, and community support. By embracing concepts like career lattices and seasonal cycles, and by using cognitive reframing and narrative rewriting, minimalists can let go of inherited metrics, celebrate genuine wins, and foster a sense of progress that is authentic, resilient, and aligned with their true values.

Invisible ladders—those quiet, hidden standards—sneak into the day-to-day lives of minimalist tech workers, even after you have left behind big teams or fast companies, as I did. They are these silent pressures: checking out competitors’ portfolios, feeling like you must reach certain targets, or feeling uneasy for simply taking a slow Sunday. Most people, including myself, don’t realize these ladders are shaping their thinking until the constant push for “more” starts to feel tiring or out of sync with what matters.

I want to share how these invisible pressures show up, why they stick around even after leaving structured workplaces, and what happens if you let them go unchallenged. I’ll also talk about the emotional toll these standards take—how even solo workers or minimalists can end up feeling stuck in the same old cycle. You’ll find some straightforward ways to rethink progress based on skills, satisfaction, and sustainability, plus a few practical tools for tracking growth based on what matters to you. Not always easy, this thing.

You get a mix of research, honest reflections, and a bit of humor about the strange way we measure things. My hope is that you walk away with a new way of measuring your progress—one that feels healthy and matches your own version of success, no matter how minimalist your approach.

Quiet pressures and hidden benchmarks in minimalist tech work

What invisible ladders really are

Invisible ladders are those silent rules and expectations that follow many independent tech pros long after leaving big organizations or busy startups. I’ve noticed that old habits from previous jobs—like tracking every hour or chasing new clients—tend to stick, even when I work alone. For example, after moving from Berlin to Lisbon, I thought I’d left all that behind, but I still caught myself feeling guilty for not working late or for not having a packed calendar. It makes me a bit crazy sometimes.

These ladders show up as expectations inside your head: maybe feeling like you must have a certain number of clients, hit some revenue goal, or build up an online following. Industry stories and the way people talk about “success” only make it worse. Unlike habits you can see, these ladders are slippery and harder to notice. Still, they quietly shape choices, self-worth, and what counts as progress, even for people working alone or with a minimalist mindset.

They’re not as obvious as working late nights or never unplugging. Instead, they’re under the surface: making you feel envy about portfolios, comparing yourself to others, or feeling guilty for not being more productive. Social media and industry news amp up these feelings. And these benchmarks often don’t fit your actual values.

For minimalists, the tough part is that outside measures—like how big a project is, how many followers you have, or how important your work looks—can clash with your true goals. But the pressure sticks around anyway. How does it actually show up each day?

How quiet pressures show up for tech minimalists

Quiet pressures slip in as a constant feeling of falling behind, even when things look fine on paper. There’s nobody above you handing out feedback, so worries, dissatisfaction, or even imposter syndrome might show up. Peer comparison makes this even worse.

Portfolio envy and comparison happen a lot—you see someone’s big launch or public praise, and suddenly your simple, purpose-driven work feels “less than.” Even when you’re taking a break, you might feel guilty about it.

Productivity guilt is pretty common. Taking downtime or enjoying a quiet Sunday can leave you uneasy, as if not working every minute is some kind of waste. I remember one weekend in Lisbon, sitting in the garden, feeling I should be hustling instead of just watching the tomatoes grow. This kind of guilt can wear down your well-being, especially for those who value simplicity and wellness. And let’s be honest, when you’re working for yourself, the anxiety of unpredictable income is always there in the background. Sometimes, I wake up at 3 a.m. thinking, “What if next month there’s nothing?” Not always easy, this freelance life.

When there’s no boss or company structure, the lack of obvious ladders can bring some relief but also a lot of uncertainty about what actually counts as progress. So why do these old metrics hang around for so long?

Why inherited metrics linger after leaving big tech

How old benchmarks get stuck

Institutional imprinting is strong. I’ve seen it in myself and in friends who left big companies: habits and standards—like logging your hours or chasing client growth—can follow you long after leaving your old job. Even working on your own, you might keep tracking these things because they’ve always seemed like the “right” way to measure success. It’s not just a habit, it’s almost like muscle memory from years in a structured system.

Professional identity pushes it even further. In tech, having visible achievements—like launching something big or being recognized in public—gets tied tightly to self-worth. When I co-founded a science popularization company in Beijing, I thought I was escaping the corporate ladder, but soon enough, I was comparing our growth to other startups, feeling like we were behind if we didn’t have a flashy launch or a big press mention. Old stories get even louder when you move out on your own. Lacking formal titles or positive feedback from a team, you’re tempted to stick with what you know, even if it doesn’t fit anymore.

Going independent isn’t a magic fix. In fact, losing that company feedback loop can make you hold onto those old standards even tighter. If there’s no boss giving support, defaulting to old ways becomes the easy option. I’ve felt this especially after moving from Berlin to Lisbon—suddenly, without a team or office, I found myself clinging to old checklists just to feel like I was making progress.

But what happens if you don’t question those inherited ladders?

What happens when old ladders go unchallenged

If you never check those old ladders, they quietly bring tension and stress. It’s like running after a prize you don’t care about—putting in effort for wins or recognition that don’t really matter to you. I remember celebrating a “milestone” once, only to realize it didn’t make me happy at all. It felt empty, like watering a plant that’s already dead.

The worst part is when this keeps going. Chasing after the wrong metrics leads to feeling stuck, burnt out, or always dissatisfied, no matter how good things look from the outside. Your portfolio looks full, your inbox is packed, but something just isn’t right.

The good news: you can swap out those old standards for better ones. It does ask for effort and reflection, but it’s possible. So, what does a healthier, minimalist approach to progress really look like?

Rethinking progress with the three S’s

Skills, satisfaction, and sustainability as new benchmarks

Skills go way beyond job titles. They cover lifelong learning, being flexible, and solving new challenges. In any minimalist or independent tech role, progress can be about deepening skills or stretching into new ones. For example, picking up a new tool or making an old process smoother both count as growth. When I managed a multicultural team in Beijing, I learned that helping someone from a different background succeed was as valuable as launching a new product. Focusing on skills (not just titles) means more adaptability and real development. But skills are only the first piece.

Satisfaction is important, too. It’s about feeling good day to day, having purpose, and getting joy from your work. You can track satisfaction by noticing moments of creative flow, getting positive client feedback, or just enjoying what you do. Sometimes, a simple thank you from someone matters more than big achievements. Sustainability, as the last S, often gets missed.

Sustainability is about making sure your work supports decent energy, healthy boundaries, and balance. For minimalists, checking how your choices affect your well-being in the long run—like taking real breaks or finishing the week with energy left—matters more than one-off wins. Sometimes, progress feels less like climbing a ladder and more like tending a garden—some seasons are for planting, others for resting.

How can you put these into action?

Tools for building your own progress markers

A helpful first step is clarifying your values. Tools like the VIA Character Strengths Survey or Barrett Values assessment help you figure out what truly matters. These give you a base to set your own goals and benchmarks, not someone else’s. Reflection tools keep you grounded.

Here are a few ways I’ve found useful:
- Writing prompts: Simple questions like, “What meant something to me this week?” or “Did I keep my boundaries?” help make those Three S’s visible.
- Weekly check-ins: I jot down a few lines every Sunday—sometimes in a notebook, sometimes just on my phone—about what felt good, what drained me, and what I want to change.
- Honest chats: Talking with a friend or peer about your week, not just about wins but also about doubts or struggles, keeps things real.
- Value reminders: I keep a sticky note on my desk with my top three values. When I feel lost, I look at it and ask, “Am I moving in this direction, or just climbing someone else’s ladder?”

The point is not to build a fancy dashboard, but to stay connected to what matters for you. If you want to use digital tools later, that’s fine, but the mindset comes first.

Community support can make a big difference too. Peer accountability groups or mastermind sessions provide a space to report progress based on your chosen, value-based criteria. This makes it less tempting to return to old ladders and helps you stick to metrics that fit you. Next, let’s see how you can build benchmarks that actually work for your lifestyle.

Strategies for conscious progress measurement

Building your own benchmarks

Small wins help you see improvement, even if big milestones are rare. Personalized benchmarks start with asking what matters most to you right now—not what was important a decade ago, or what everyone around you thinks is important. For someone, progress might mean having more freedom at work, getting creative with a side project, or making a visible impact in a local group. I ask myself a quick checklist:
- Does this benchmark match my actual values?
- Is it specific and possible?
- Will I value this win, even if no one else cares?

Examples: “I spent three hours focusing on creative work,” “I helped a client fix a tough issue,” or “I truly took the weekend off.”

Qualitative goals matter as much as numbers. Small milestones can be things like:
- Handling a tough task
- Feeling a week of creative flow
- Creating a real connection with a client

Even simple achievements, like having lunch without checking your phone, should count. Community helps back up new ways of measuring success. Wins like better boundaries, deeper relationships, or feeling confident in your work deserve real recognition. Sometimes, even just disconnecting for the evening is worth a little celebration.

Moving from competition to community

Peer support groups or minimalist communities make it easier to let go of constant competition. Weekly check-ins with your own criteria—maybe by sharing one small win—build real accountability and wellness, but don’t turn everything into a race.

Authenticity becomes a key value. Minimalist communities help everyone cheer for what counts to them, making it easier to block out outside pressures and enjoy personal meaning. Sometimes you can even laugh together about new things you track, like “how many evenings you actually spent offline.”

Admitting to invisible ladder struggles makes confidence grow. When folks share the ways they still wrestle with old benchmarks, it normalizes the whole thing and makes breaking from them less lonely. Then, you can start to imagine progress without ladders at all.

Lattices and seasons as progress maps

The old idea of always climbing a ladder—going for the next step up—doesn’t work for many minimalists or solo tech workers. The lattice idea offers another view: progress can move sideways, diagonally, or sometimes even backward before leaping ahead. This approach makes skill-building, trying new things, and exploring different paths all count. When I was gardening in Lisbon, I realized that sometimes you plant seeds and nothing happens for a while, then suddenly everything grows at once. Careers are like that, too.

Career “ecosystems” notice how all your roles, skills, and experiences connect. In tech, moving between areas—or even outside usual job titles—builds resilience and opens up new chances. A lot of the most creative solutions show up when you cross domains. And careers aren’t just about moving up or out, they also have cycles.

Seasonal and cyclical models show us that careers have natural rhythms: times of growth, rest, exploring, and consolidating. It works like gardening—there are times to plant seeds, harvest, and let the soil rest. Recognizing these cycles makes downtime or experiments into real progress, not just pauses. So, how do you spot and break away from those invisible ladders in daily life?

Making mindset shifts stick

Catching and questioning old ladders

Cognitive reframing is a practical way to notice and challenge old beliefs about success. I use a trick from my coaching days: when I catch myself comparing or feeling guilty, I ask, “What if growth this week means learning something new instead of just crossing things off a list?” Even small mindset tweaks (with some humor) start to break those old loops.

Narrative rewriting is useful too. Making your own affirmations or writing your personal story makes it easier to stick with measures that fit your values. A simple phrase, like “depth over speed,” can keep your new standards in sight.

Regular self-check-ins keep changes alive. Journals, digital notes, or honest chats with friends make sure your new benchmarks fit what you actually care about. After moving from a high-pressure city life in Berlin to a gentler pace in Lisbon, I’ve found that checking in with myself keeps creeping old ladders at bay—even if my work now looks totally different. There was a moment, sitting alone in my Lisbon kitchen, missing the buzz of a team, wondering if I was doing enough. I realized then that my old measures didn’t fit anymore. It’s a habit that keeps me honest about what really matters.

Invisible ladders are sneaky, shaping work and self-esteem even after stepping away from the business world. Breaking away from these hidden standards asks for less focus on old goals, and more on building skills, genuine satisfaction, and ongoing sustainability. The point is to notice your small wins, pick progress markers that fit your own values, and let growth move at its own speed—sometimes sideways, sometimes slow, always real. Using value clarifying tools, simple reflection, and maybe a few laughs with others who get it, helps you keep progress honest. Swapping competition for true community supports resilience and makes things less lonely. Watching how these invisible ladders pop up and choosing new ways to measure progress might be your next step to a healthier, more content tech life, no matter your work style.

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SwitchUp Logo

SwitchUp
SwitchUp is dedicated to creating a smart assistant designed to oversee customer energy contracts, consistently searching the market for better offers.

In 2017, I joined the company to lead a transformation plan towards a scalable solution. Since then, the company has grown to manage 200,000 regular customers, with the capacity to optimize up to 30,000 plans each month.Role:
In my role as Hands-On CTO, I:
- Architected a future-proof microservices-based solution.
- Developed and championed a multi-year roadmap for tech development.
- Built and managed a high-performing engineering team.
- Contributed directly to maintaining and evolving the legacy system for optimal performance.
Challenges:
Balancing short-term needs with long-term vision was crucial for this rapidly scaling business. Resource constraints demanded strategic prioritization. Addressing urgent requirements like launching new collaborations quickly could compromise long-term architectural stability and scalability, potentially hindering future integration and codebase sustainability.
Technologies:
Proficient in Ruby (versions 2 and 3), Ruby on Rails (versions 4 to 7), AWS, Heroku, Redis, Tailwind CSS, JWT, and implementing microservices architectures.

Arik Meyer's Endorsement of Gilles Crofils
Second Bureau Logo

Second Bureau
Second Bureau was a French company that I founded with a partner experienced in the e-retail.
Rooted in agile methods, we assisted our clients in making or optimizing their internet presence - e-commerce, m-commerce and social marketing. Our multicultural teams located in Beijing and Paris supported French companies in their ventures into the Chinese market

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Please be aware that the articles published on this blog are created using artificial intelligence technologies, specifically OpenAI, Gemini and MistralAI, and are meant purely for experimental purposes.These articles do not represent my personal opinions, beliefs, or viewpoints, nor do they reflect the perspectives of any individuals involved in the creation or management of this blog.

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