Gilles Crofils

Gilles Crofils

Hands-On Chief Technology Officer

Tech leader who transforms ambitious ideas into sustainable businesses. Successfully led digital transformations for global companies while building ventures that prioritize human connection over pure tech.1974 Birth.
1984 Delved into coding.
1999 Failed my First Startup in Science Popularization.
2010 Co-founded an IT Services Company in Paris/Beijing.
2017 Led a Transformation Plan for SwitchUp in Berlin.
November 2025 Launched Nook.coach. Where conversations shape healthier habits

Abstract:

The article argues that when busy knowledge workers fail to stick to exercise, nutrition, or wellness routines—amid 15‑minute meeting shards, Slack “slot machine” pings, lunch at the keyboard, stiff necks, post‑lunch fog, and late-night 11:30 pm second winds—it’s usually not a discipline problem but a “spec error”: most health plans are designed for a calm, predictable world while modern schedules are fragmented and volatile. Reframing self-blame into a systems perspective, it treats a personal health routine like a strategy deployed into an unstable environment and suggests evaluating it by four “risk” properties—volatility (how often surprise edits hit your key time windows), liquidity (whether it works in 2–12 minutes with minimal setup, acknowledging short bouts still count), drawdowns (how costly one miss becomes, avoiding guilt-driven “restart Monday” spirals), and diversification (having multiple routes and if–then triggers rather than one sacred block). It dissects the classic “07:00 gym” as a brittle dependency chain (sleep, buffers, commute, shower, clothes, no urgent message) that collapses with a small delay and creates high re-entry costs, then proposes designing for “maximum uptime” instead of hero days: accumulate movement in small doses, use brief walking breaks to counter long sitting (especially after meals), and build a main/backup/damage-control menu so interruptions don’t erase the day. A quick 2‑minute checklist stress-tests any new plan (partial wins, setup steps, next action after a miss, dignified re-entry after a gap, concentration risk), culminating in the rule: “Never restart Monday, shrink today.”

Meetings stacked into 15-minute blocks. Slack blinking like a slot machine. Lunch at the keyboard because “it’s just for this week” (again). Then the stiff neck, the post-lunch fog, and the weird 11:30 pm second wind where answering 1 more message feels… rational.

If that sounds familiar, it is not a personal failure. It is your scheduling environment. Knowledge work keeps getting more fragmented, and most health plans still assume a calm world where time shows up in clean 30 to 60 minute chunks, at the same hour, with predictable energy, no interruptions, and access to food and space. Cute theory. Not very stable in production.

This article is here to swap the blame story for a systems story. The goal is not to become a different person. It is to stop deploying high-risk plans into high-volatility weeks, then acting surprised when they crash by Tuesday.

Here’s what you’ll get:

  • A simple way to think in “risk profile” terms so your plan fits the week you actually have
  • The 4 properties that decide whether a plan survives real desk life
    • volatility, liquidity, drawdowns, and diversification
  • Why the classic 07:00 gym plan is usually a dependency chain pretending to be 1 habit
  • A practical rule for messy weeks that helps avoid the whole “restart Monday” loop
  • A 2-minute checklist to test any new plan before it quietly becomes another guilt subscription

No hype. No perfect-morning fantasy. Just a more robust design, where small actions still count and 1 interruption doesn’t delete the day.

Risk profile thinking for desk life plans

That day you just pictured is not a motivation problem. It’s a high-volatility environment with unreliable time blocks and moving endpoints.

So stop shipping plans that require stable inputs. If your plan only works when nothing shifts, it’s basically a plan with no buffer: 1 delay and everything dominoes.

Time-use research has been pointing at the same issue for years: it’s not only that hours are scarce. Time arrives in unreliable chunks, with short-notice changes and moving end times (Lambert, Fugiel, and Henly, 2014). Translation: you don’t lack time—you lack reliable time blocks.

Most plans quietly assume prerequisites like these:

  • A predictable 30 to 60 minute block on specific days
  • Predictable energy at that same time
  • Predictable access to food and space
  • Predictable non-interruption

Once you see the assumption, the blame story starts to look wrong. Irregular scheduling is measurable and common, not a rare personal issue. And when routines keep getting disrupted, the brain does not treat the routine as a reliable default. Habit formation struggles to stick.

Core claim

Your plan failed due to a spec error, not a discipline error.

The usual sequence is also predictable. A small miss becomes “i broke the streak,” then guilt shows up, then the plan gets abandoned until the next clean Monday. Marlatt and Gordon (1985) described this pattern as the abstinence violation effect: a lapse becomes shame, and shame makes relapse more likely. And when the miss gets labeled as a trait (“i’m lazy”) instead of a condition (“my week is unstable”), persistence drops.

The 4 properties that decide if a plan survives Tuesday

Volatility

Volatility is how often your day gets surprise edits at the exact handover points your plan needs. The calendar says “30 minutes at 18:30,” then a meeting runs over, someone pings “quick question,” or a late call appears because another time zone woke up.

If volatility is high, the question is not motivation. It is whether the plan can be done in small time slices instead of 1 fragile block.

Self-check

In a normal week, do you get at least 3 moments where a meeting or ping steals the exact 20 to 60 minutes your plan depends on?

Liquidity

Liquidity means the behavior still works when you only have a small window and no setup chain.

A liquid plan can run in 2 to 12 minutes, in normal clothes, without the “bag, commute, shower, laundry” dependency graph. This matters because short bouts count. The 2018 U.S. Physical Activity Guidelines removed the idea that activity must come in long minimum bouts to matter. Translation: if you can’t protect a full block, you can still stack minutes and get the benefit.

This is also permission to stop treating “not a full workout” as “worthless.”

Drawdowns

Drawdown is what 1 miss costs you.

Some plans have huge drawdowns. Miss 1 day and the story becomes “i broke it.” Mood drops, guilt shows up, and the plan disappears until Monday. That is the abstinence violation effect again (Marlatt and Gordon, 1985).

A useful design shift is simple: build a plan where the smallest fallback action is still a win, so a miss cannot turn into a week-long wipeout.

Diversification (aka multiple routes)

A fragile plan puts everything on 1 perfect block. That’s a single point of failure.

A more robust plan has several routes:

  • Main route using a longer block when the day behaves
  • Backup route that fits into fragments with low setup
  • Damage-control route that keeps the baseline alive when energy is low

This is where if–then triggers help. They turn interruptions into a default script. Implementation intentions have good evidence for improving follow-through across behaviors (Gollwitzer & Sheeran, 2006).

Memorable rule

Never restart Monday, shrink today.

A quick autopsy of the 07:00 gym plan

The 07:00 gym plan looks simple. It is not 1 habit. It is a dependency chain pretending to be 1 calendar block. Complexity matters because adherence drops when a regimen has more moving parts.

Hidden prerequisites tend to stack up fast:

  • Wake up on time
  • Sleep was good enough
  • No late-night work stole recovery
  • Clothes ready
  • Commute time stays stable
  • No urgent message at 06:50
  • Shower buffer exists
  • Food timing works

The weak link is usually the buffer, not motivation.

Then a 10-minute slip breaks a 60-minute plan. Not partially. Gone.

Interruptions also have real costs in attention and restart time. They increase strain too, even when the actual work output is not that high.

Finally, restarting feels expensive. The bag is not packed. The clothes are not clean. The membership feels like a tax you forgot you signed up for. Walking back in after a gap can feel like reopening a project you abandoned mid-sprint. That re-entry cost often dominates the whole system.

Reliability beats hero days

A high-risk plan tries to win the week with 3 perfect workouts. A low-risk plan tries to stay online.

The ugly week is not rare. It is the week where meetings expand, lunch disappears, and your “free” 30 minutes gets eaten by a call that started with “quick one.” It is also the week where you sit longer than you notice, then wonder why sleep is weird and your upper back feels like a tight cable.

So the goal shift is simple.

Not maximum weekly performance. Maximum uptime.

Accumulation is not a downgrade

Once uptime is the goal, accumulation stops sounding like a compromise and starts sounding like basic engineering.

Reviews comparing accumulated short bouts to continuous sessions generally find similar improvements when the overall work is matched (Murphy et al., 2009). Translation: three 10-minute walks can compete with one 30-minute session, if the total effort is similar. It reduces fragility. A stolen 20-minute block does not delete the whole day.

Movement breaks are a different tool

Workouts build fitness. Movement breaks reduce the damage from uninterrupted sitting.

Across multiple studies, interrupting sitting with brief walking breaks improves post-meal glucose and insulin compared with just sitting (Saunders et al., 2018).

Practical implication

On desk days, frequent brief walking breaks are a smart hedge, especially after meals, even if the “real workout” did not happen.

Deploying the right version this week

This is just volatility, applied.

Low-volatility weeks exist. They are the boring kind where end times are mostly predictable and evenings are still yours more often than not. In that week type, longer blocks can work because your time windows are defendable, not imaginary.

High-volatility weeks reward liquidity, not ambition. That week is meeting walls, deadline spikes, travel days, unpredictable invites, and late scope changes that arrive right when you were about to shut the laptop.

Typical volatility signals:

  • A calendar that fills itself faster than you can decline
  • “Can you jump on” messages at the exact wrong moment
  • Meetings that drift into lunch or into evening
  • Sudden deliverables that re-order the day in 10 minutes

The mismatch that creates fake failure is choosing the plan you wish you had time for, then deploying it inside a week of competing demands.

Even disciplined people need low-risk designs. I did this in Beijing, then Berlin, and now Lisbon: 10 hours at a desk and somehow I can work a full day without eating, drinking, or moving. It’s not a superpower. It’s a bug.

The 2-minute risk checklist for any new plan

Treat every new attempt like a pre-flight check. 2 minutes, no app, no calendar redesign. Just scan for unnecessary steps.

  • If this gets interrupted at minute 4, what happens? Is there a partial win or does it become worthless?
  • Can this plan still count at minute 3? (Short bouts count.)
  • How many setup steps are required before the first rep or the first step?
  • After 1 miss, what is the automatic next action within 24 hours, and is it small enough that you will actually do it?
  • After a 7-day gap, can you re-enter with dignity and low hassle, or does it feel like reopening a project you abandoned?

If it passes those, check the single-point-of-failure issue: does it have multiple routes, or 1 sacred block that breaks the moment your calendar shifts?

A simple menu of routes can look like this:

  • A short outdoor walk between meetings or after a meal
  • Stairs while waiting for a call to start
  • 2 quick strength sets in normal clothes
  • A brief post-meal movement break instead of scrolling and calling it “recovery”

And if you’re the kind of person who likes measurement: fine. Use it as feedback, not as paperwork. A Polar H10 or a cheap Decathlon watch is enough to confirm the boring truth—most desk weeks don’t need more intensity, they need more repeatable minutes.

Success in this framing is not perfection. It is lower variance, higher uptime, and fewer “restart Monday” dramas. The goal is a plan that still runs when Tuesday behaves like Tuesday.

If your days are 10 hours at a desk, meetings in 15-minute shards, lunch at the keyboard, and a stiff neck as a status indicator, the problem is rarely “discipline.” It is a plan deployed into a high-volatility calendar.

The fix is designing for uptime: pick behaviors with low setup, that still count in 2 to 12 minutes, and that do not punish you for 1 miss. Build 3 routes—a main option when time behaves, a backup for fragments, and a damage-control version for rough days. Use the quick risk checklist so a new plan does not quietly become another guilt subscription.

Reliability beats hero days. Never restart Monday, shrink today. Most plans don’t fail in the gym. They fail at the handover points: the 10-minute delay, the missed lunch, the late ping.

You might be interested by these articles:


25 Years in IT: A Journey of Expertise

2025-

Nook
(Lisbon/Remote)

Product Lead
Building the future of health coaching. Leading product development and go-to-market strategy for a platform that makes personal wellness accessible through natural dialogue.
Making health coaching feel like talking to a friend who actually gets you.

2024-

My Own Adventures
(Lisbon/Remote)

AI Enthusiast & Explorer
As Head of My Own Adventures, I’ve delved into AI, not just as a hobby but as a full-blown quest. I’ve led ambitious personal projects, challenged the frontiers of my own curiosity, and explored the vast realms of machine learning. No deadlines or stress—just the occasional existential crisis about AI taking over the world.

2017 - 2023

SwitchUp
(Berlin/Remote)

Hands-On Chief Technology Officer
For this rapidly growing startup, established in 2014 and focused on developing a smart assistant for managing energy subscription plans, I led a transformative initiative to shift from a monolithic Rails application to a scalable, high-load architecture based on microservices.
More...

2010 - 2017

Second Bureau
(Beijing/Paris)

CTO / Managing Director Asia
I played a pivotal role as a CTO and Managing director of this IT Services company, where we specialized in assisting local, state-owned, and international companies in crafting and implementing their digital marketing strategies. I hired and managed a team of 17 engineers.
More...

SwitchUp Logo

SwitchUp
SwitchUp is dedicated to creating a smart assistant designed to oversee customer energy contracts, consistently searching the market for better offers.

In 2017, I joined the company to lead a transformation plan towards a scalable solution. Since then, the company has grown to manage 200,000 regular customers, with the capacity to optimize up to 30,000 plans each month.Role:
In my role as Hands-On CTO, I:
- Architected a future-proof microservices-based solution.
- Developed and championed a multi-year roadmap for tech development.
- Built and managed a high-performing engineering team.
- Contributed directly to maintaining and evolving the legacy system for optimal performance.
Challenges:
Balancing short-term needs with long-term vision was crucial for this rapidly scaling business. Resource constraints demanded strategic prioritization. Addressing urgent requirements like launching new collaborations quickly could compromise long-term architectural stability and scalability, potentially hindering future integration and codebase sustainability.
Technologies:
Proficient in Ruby (versions 2 and 3), Ruby on Rails (versions 4 to 7), AWS, Heroku, Redis, Tailwind CSS, JWT, and implementing microservices architectures.

Arik Meyer's Endorsement of Gilles Crofils
Second Bureau Logo

Second Bureau
Second Bureau was a French company that I founded with a partner experienced in the e-retail.
Rooted in agile methods, we assisted our clients in making or optimizing their internet presence - e-commerce, m-commerce and social marketing. Our multicultural teams located in Beijing and Paris supported French companies in their ventures into the Chinese market

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Please be aware that the articles published on this blog are created using artificial intelligence technologies, specifically OpenAI, Gemini and MistralAI, and are meant purely for experimental purposes.These articles do not represent my personal opinions, beliefs, or viewpoints, nor do they reflect the perspectives of any individuals involved in the creation or management of this blog.

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