Gilles Crofils

Gilles Crofils

Hands-On Chief Technology Officer

Tech leader who transforms ambitious ideas into sustainable businesses. Successfully led digital transformations for global companies while building ventures that prioritize human connection over pure tech.1974 Birth.
1984 Delved into coding.
1999 Failed my First Startup in Science Popularization.
2010 Co-founded an IT Services Company in Paris/Beijing.
2017 Led a Transformation Plan for SwitchUp in Berlin.
November 2025 Launched Nook.coach. Where conversations shape healthier habits

Abstract:

The article argues that when sleep feels “thin,” the real culprit is often not a flawed bedtime routine but an early-morning systems problem: the moment you wake up (pictured at 07:40) and immediately open Slack, email, or a “too alive” dashboard, you trigger telepressure and slip into a constant “monitoring mode” that makes the day feel like incident response and can keep arousal high enough to leak into the night as lighter sleep, earlier wake-ups, and tired-but-wired evenings. It describes how this shows up in everyday desk behavior—reopening the same thread repeatedly, hoarding tabs as a second memory, refreshing inboxes on autopilot, obsessively rereading messages, and avoiding vague tasks—then explains why bedtime-only fixes (cool room, fewer screens, supplements) can feel unfairly weak if the system has been spun up since morning, especially during a volatile first 30–45 minutes after waking when cortisol rises and sleep inertia persists. The proposed lever is a “morning intake gate”: delay new priority-setting inputs for 20–90 minutes without pretending you’re unreachable by using minimal rules (no new inputs, or calendar-only, plus a narrow urgent-only exception), environment-based friction (phone out of reach, no notification previews, badges off, scheduled Do Not Disturb, moving work apps off the home screen, logging out of feeds), and a simple “2-minute first move note” template (“First move / Waits until later / Not touched until”) to replace uncertainty-reducing scrolling. Finally, it recommends a practical 3-day within-person test (Day 1 normal, Days 2–3 gated) with quick measures of reactivity and scan urge, offers “repair fast” steps after slips (close inbox, write the note, restart the gate), and notes that persistent, impairing insomnia warrants evidence-based help like CBT-I.

The morning that keeps reopening the day

If sleep has been thin lately, the obvious fixes can start to feel a bit insulting. Earlier bedtime. Fewer screens. Cooler room. Maybe it helps for 2 nights, then the same pattern returns. You wake up tired, scroll “just quickly,” and somehow the day turns into a queue before you even stand up.

This pattern got louder for me during long remote stretches (Berlin, 2017–2023), and it didn’t magically disappear after moving to Lisbon in 2023. Different view, same lock screen.

This is about that first slide into urgency. Not as a character flaw, and not as something that needs a perfect morning routine. More like a systems issue. A high-priority input lands too early, your brain goes into monitoring mode, and the whole day runs hotter than it needs.

You will see a practical model for what is happening and why bedtime-only fixes often feel weak when the system has been spun up since 07:40. Then it gets concrete and boring, on purpose.

What this covers

  • Why early Slack, email, and dashboards can trigger telepressure and keep arousal running
  • How “monitoring mode” shows up at a desk, and why it can leak into the night
  • The intake gate idea: a small window that delays new work inputs without pretending you are unreachable
  • Low-friction tweaks that rely on environment, not motivation
  • A 3-day test that stays honest, plus quick repairs when the morning goes off-script

If the workday is already 10 hours, with meetings, desk lunch, and the feeling that evenings are just “catch up,” this is built for that reality. You’re not adding a new system to manage. You’re changing a small configuration so the day starts like a day, not like incident response.

Waking up fine, then urgency

Waking up fine then getting pulled into urgency

It is 07:40. You wake up and it’s… fine. A bit stiff, a bit groggy, nothing dramatic. Then your hand goes to the phone and the first inputs land. Slack, email, maybe a dashboard with numbers that look too alive for this hour. In a few minutes, the day stops being a day and becomes a queue.

That urge to reply fast is studied as telepressure (Barber and Santuzzi, 2015). It is the internal pressure to answer now even when nobody said “now.” Once the scan starts, it pulls you into a loop. Each new notification could be the thing you can’t ignore, so you keep checking “just to be safe.”

This framing matters because it points upstream. If mornings begin with instant connectivity, your recovery window can get cut short before coffee exists.

Mid-morning looks like monitoring, not motivation

By mid-morning, the signals often look less like “bad sleep” and more like a system stuck in constant checking. Attention feels brittle. Small uncertainties feel bigger than they should. The mind keeps doing micro-checks to reduce unknowns.

A few desk-real tells tend to cluster:

  • Re-opening the same tab or thread 6 times without really reading it
  • Hoarding tabs “for later” until the browser becomes a second memory system
  • Refreshing Slack or inbox on autopilot between tasks
  • Writing a message, re-reading it, then checking again for the reply
  • Avoiding anything vague because it feels oddly risky

This shows up on days with back-to-back meetings, Slack open on a second monitor, and no real “start” to the day. It’s not a personality defect. It’s a monitoring rate that got too high.

How the day shows up as thin sleep

If that monitoring rate stays high all day, it often doesn’t fully power down at night. Sleep becomes light. Wake-ups happen earlier. Or you get tired-but-wired even when evenings are “clean.” This is why bedtime-only fixes can feel weirdly powerless. The system did not start spinning at 23:30; it started at 07:40.

When bedtime is clean but sleep is still thin

The effort mismatch

A lot of people already did the reasonable things. Earlier bedtime. Fewer screens. Colder room. Magnesium or melatonin for a while. It helps a bit, then the pattern comes back anyway, and that’s the part that feels unfair. It starts to look like sleep is a fragile thing you have to manage perfectly every evening.

Morning channels are a live priority auction

Slack, email, and dashboards are not neutral information feeds. They create priorities. Each one arrives with an implied cue. Someone is waiting. A number moved. A thread is active. A customer is unhappy. Your manager reacted with a 1-word message that is somehow worse than a paragraph.

If those inputs land in the first minutes of the day, optionality collapses before any buffer exists. You didn’t choose a plan yet, but the queue chose you. A quick example: you open email “just to clear it,” see a subject line that sounds urgent, and now you’re mentally in a meeting that isn’t happening until 14:00.

Research on work email points in the same direction: more checking tends to reduce detachment from work and leaves people more depleted the next day (Lanaj, Johnson and Barnes, 2014). You don’t need the paper to feel it. Early messages act like bids on your attention, and some mornings they win too fast.

The first 45 minutes are a volatile window

Right after waking, the body is not starting from zero. Cortisol rises after waking and often peaks around 30 to 45 minutes later (Clow et al., 2004). Sleep inertia is also real. Cognition and alertness can be off for a while after waking, even if you feel “awake enough” to scroll (Tassi and Muzet, 2000).

So you get a window where the system is booting, and then you feed it high-stakes work signals. That’s why a single “quick check” can feel like instant acceleration.

The practical implication isn’t “protect your morning perfectly.” It’s that delaying those inputs even a little can reduce avoidable spikes.

Why the loop gets sticky

The glue is the tiny reward you get from checking. Not a big win. Just a quick drop in uncertainty. And the brain likes uncertainty dropping, especially before coffee.

Morning scan → reactive day → unfinished micro-loops → evening mental replay → lighter sleep → early wake → morning scan

A lot of this becomes cue-driven. When the cue is your lock screen or the red badge, the behavior runs almost automatically.

The lever is often not wanting it more, or wanting it less. It’s changing the cue, or adding a bit of friction, in a way that still fits inside a real workday.

The morning intake gate

Define intake and pick the smallest version that survives Tuesday

Morning intake here means any new information feed that can assign you priorities before you chose them. Slack. Email. News. Dashboards. Feeds. “Just a quick browse.” If it can surprise you, it counts.

The window can be small, like the first 20 minutes, or longer, like 30 to 90 minutes, depending on role and how real the early urgency is. The point isn’t productivity theater. It’s protecting the last part of recovery while the system is still booting.

There are jobs where true incidents happen at 07:10. Pretending otherwise just creates guilt plus secret checking. So the goal is not becoming unreachable. It is delaying new inputs long enough that you are not negotiating urgency while half-awake.

A minimal rule set beats a vague intention

Rules work better when the environment makes the default easy. Right after waking, sleep inertia is real, so the most useful rule is often the one that prevents high-stakes reading and replying without heroic discipline.

Options that usually fit real jobs:

  1. No new inputs for 20 minutes. Phone is allowed for offline uses like timer, music, notes.
  2. 1 approved input only. Usually calendar, just to confirm the first meeting.
  3. Urgent-only exception. 1 channel that is explicitly for “wake me up” issues.

Friction beats motivation when the cue is automatic

The morning check is usually cue-driven. Wake up, phone is near, thumb moves. Motivation is a weak tool here.

So the fix can be boring environment tweaks, not a new identity.

Low-friction examples:

  • Phone out of arm’s reach while sleeping
  • Lock screen with no notification previews
  • Badges off for Slack and email
  • Morning Do Not Disturb scheduled for the first 30 minutes
  • Work apps moved off the home screen
  • News and social apps logged out

The boring replacement: a 2-minute first move note

If the rule is “no new inputs,” the brain will still try to reduce uncertainty. A tiny output can do that without creating more surface area.

A simple version is a 2-minute first move note. Not a plan. Not a system. Just a small note that gives you a handle on the day before the day grabs you.

First move (1 thing)
Waits until later (1 thing)
Not touched until (time)

Urgent should be narrow

To keep this socially safe, define what “urgent” means for the next hour in a way your team would recognize.

Mini-examples:

  • Builder or maker day
    Urgent is service down or customer impact now, not “can you look.”
  • Manager with meetings
    Urgent is someone blocked for the 09:00 meeting, not “quick alignment.”
  • On-call adjacent
    Approved input is the urgent channel only, meaning the one with paging or explicit escalation.

Treat it like a morning SLA

A systems-minded framing helps. Treat the gate as configuration, not self-control.

A simple “morning SLA” is a promise about when you check, so you do not feel compelled to pre-check “just in case.” For example: “I check messages at 10:15, 12:30, and 16:30.” It is boring, which is the point.

If you want to make it socially legible, here’s a pasteable version:

Heads-down until 10:15. If it’s urgent (prod/customer impact), use #urgent or page. Otherwise I’ll reply in the 10:15 pass.

This connects to telepressure. When expectations are fuzzy, the internal urge to respond fast grows (Barber and Santuzzi, 2015). When expectations are explicit, it is easier to let the mind drop the monitoring for a while.

A small test and simple repairs

A 3-day check that stays honest

Keep it something you can actually prove to yourself, not a vibe. Day 1 stays normal on purpose. Days 2 and 3 keep everything else the same, but run the intake gate for the first window you picked. It’s a small self-test. Not perfect science, but useful signal.

Measure just enough to see direction:

  1. Intake before first task checkbox: yes or no
  2. Lunch reactive-mode score: 0 to 10
  3. Next-morning scan urge: 0 to 10

If the gate works, the first signs are usually boring. Less irritability at small pings. Fewer impulse checks between tasks. Slightly less mental replay at night.

If it is hard to run, that is data too. It means morning intake is tangled with real obligations, and the fix has to be shaped to the role, not turned into a moral rule.

Early meetings still allow a gate

Early meeting days are the classic failure mode. A permissive version is calendar-only, then close it. Still do the 2-minute note, even if the first move is “prep 3 bullets for the 09:00 decision.”

Repair fast and neutral after a slip

Slips will happen. What matters is what happens after the first 1. There is a known pattern where 1 lapse turns into “well, the day is ruined,” and then you check all day.

A simple repair is enough:

Close the inbox, write the 2-minute note, restart the gate from now.

No punishment, no extra rules. Change the first inputs, not your personality.

If insomnia is chronic, impairing, or not moving despite multiple attempts, it’s worth talking to a clinician. CBT‑I is the best-supported approach and is often the first-line option.

If the first thing you see each morning is a queue, you spend the whole day acting like you’re already late—even when nothing is actually on fire. The intake gate isn’t about winning a morning. It’s about keeping the day from reopening at 07:40.

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25 Years in IT: A Journey of Expertise

2025-

Nook
(Lisbon/Remote)

Product Lead
Building the future of health coaching. Leading product development and go-to-market strategy for a platform that makes personal wellness accessible through natural dialogue.
Making health coaching feel like talking to a friend who actually gets you.

2024-

My Own Adventures
(Lisbon/Remote)

AI Enthusiast & Explorer
As Head of My Own Adventures, I’ve delved into AI, not just as a hobby but as a full-blown quest. I’ve led ambitious personal projects, challenged the frontiers of my own curiosity, and explored the vast realms of machine learning. No deadlines or stress—just the occasional existential crisis about AI taking over the world.

2017 - 2023

SwitchUp
(Berlin/Remote)

Hands-On Chief Technology Officer
For this rapidly growing startup, established in 2014 and focused on developing a smart assistant for managing energy subscription plans, I led a transformative initiative to shift from a monolithic Rails application to a scalable, high-load architecture based on microservices.
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2010 - 2017

Second Bureau
(Beijing/Paris)

CTO / Managing Director Asia
I played a pivotal role as a CTO and Managing director of this IT Services company, where we specialized in assisting local, state-owned, and international companies in crafting and implementing their digital marketing strategies. I hired and managed a team of 17 engineers.
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SwitchUp Logo

SwitchUp
SwitchUp is dedicated to creating a smart assistant designed to oversee customer energy contracts, consistently searching the market for better offers.

In 2017, I joined the company to lead a transformation plan towards a scalable solution. Since then, the company has grown to manage 200,000 regular customers, with the capacity to optimize up to 30,000 plans each month.Role:
In my role as Hands-On CTO, I:
- Architected a future-proof microservices-based solution.
- Developed and championed a multi-year roadmap for tech development.
- Built and managed a high-performing engineering team.
- Contributed directly to maintaining and evolving the legacy system for optimal performance.
Challenges:
Balancing short-term needs with long-term vision was crucial for this rapidly scaling business. Resource constraints demanded strategic prioritization. Addressing urgent requirements like launching new collaborations quickly could compromise long-term architectural stability and scalability, potentially hindering future integration and codebase sustainability.
Technologies:
Proficient in Ruby (versions 2 and 3), Ruby on Rails (versions 4 to 7), AWS, Heroku, Redis, Tailwind CSS, JWT, and implementing microservices architectures.

Arik Meyer's Endorsement of Gilles Crofils
Second Bureau Logo

Second Bureau
Second Bureau was a French company that I founded with a partner experienced in the e-retail.
Rooted in agile methods, we assisted our clients in making or optimizing their internet presence - e-commerce, m-commerce and social marketing. Our multicultural teams located in Beijing and Paris supported French companies in their ventures into the Chinese market

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