Gilles Crofils

Gilles Crofils

Hands-On Chief Technology Officer

Tech leader who transforms ambitious ideas into sustainable businesses. Successfully led digital transformations for global companies while building ventures that prioritize human connection over pure tech.1974 Birth.
1984 Delved into coding.
1999 Failed my First Startup in Science Popularization.
2010 Co-founded an IT Services Company in Paris/Beijing.
2017 Led a Transformation Plan for SwitchUp in Berlin.
November 2025 Launched Nook.coach. Where conversations shape healthier habits

Abstract:

The article explains why “lunch that’s on the calendar” often doesn’t register in memory for people with packed, meeting-heavy desk days: when a call ends a few minutes late and the next starts soon, lunch becomes a rushed transfer between tabs—chewing while scanning the next agenda, half-perched in your chair, one hand on the mouse—so your brain stores a real meal like a vague snack, leaving you later unable to recall what you ate and more prone to rebound cravings (sweet/crunchy snacks, “coffee #2,” or extra urgency at dinner). It frames this as a “collision meal” scheduling bug—not a willpower flaw—driven by urgency, constrained posture, and pre-loading the next task, drawing on research linking distracted/fast eating and weaker meal memory to higher later intake. The proposed fix is deliberately small and realistic: a 2‑minute “downshift” (timer, a few sips of water, two slow exhales, sit fully with feet on the floor) followed by the first three bites screen-free to help the meal get “logged,” with a degraded 20–30 second version for chaotic days and an easy way to evaluate results using simple cues (coffee urgency, snack pull, dinner intensity) rather than detailed tracking. It also adds safety rails—especially for hypoglycemia risk, concerning symptoms, or eating-disorder rule traps—emphasizing that if experimentation increases anxiety or health risks, stop and seek support.

Lunch is on the calendar, but somehow it does not land.

A call ends 4 minutes late. The next one starts in 11. You open a container, chew a bit, scan the next agenda, answer 1 ping, and then someone asks later “what did you eat” and your brain goes blank. Not dramatic. Just… I don’t have the data.

If your days look like 10 hours at a desk, meetings stacked like bricks, and lunch happening somewhere between tabs, this is for you. Not for perfect lunches, not for people with a quiet hour at noon. For desk days where food has to fit between work. (I write this from Lisbon, but the pattern was the same in the Berlin remote years: bad chairs, worse desks, and lunch squeezed between calls.)

The point here is to name the problem so it stops feeling like a discipline issue. Lunch collides with urgency, posture, and pre-loading the next task, so a real meal gets stored in your brain like a snack. Research on distraction and meal memory lines up with this. Weaker meal memory is linked to higher later intake.

Then it gets practical, fast: a 2 minute downshift that fits inside hostile calendars, plus a degraded mode for days that are on fire.

No big lifestyle speech. Just a small configuration change, so lunch shows up in your brain like it actually happened.

Lunch that does not show up in your brain

The midday blank spot

Someone pings on Slack after a packed block of calls and asks, casual, “what did you eat for lunch”. And there is this small pause where the honest answer is… wait. You vaguely remember opening a container, maybe putting a lid back, maybe chewing while scanning the next calendar block. Lunch happened, but it did not register as an event.

When that happens, it is often not a discipline problem. It is a signal-quality problem. If the meal is not really logged by attention and context, later your brain treats it like it barely counted. That matches work on distraction and meal memory, including Higgs and Woodward’s findings linking weaker meal memory to higher later intake.

Collision meals as a scheduling bug

A simple name for this is collision meals: lunch collides with urgency, posture, and pre-loading the next task, so a real meal behaves like a snack in the brain. Not because the food is bad, but because the conditions are wrong.

This is also why it feels repeatable. Remote and hybrid work can mean more meetings and fewer buffers. The point is not to blame meetings. It is to name the failure mode so you can spot it quickly.

The collision meal in plain desk terms

What it looks like

A meeting ends 4 minutes late. The next one starts in 11 minutes. That “gap” turns into a countdown.

Hidden steps eat it alive.

  • Close tabs
  • Answer 1 ping
  • Bathroom
  • Refill water
  • Open the next doc
  • Check the agenda
  • Plug headphones back

So lunch becomes a transfer operation, not a break. There is also the small social pressure of timing. Nobody wants to be the person still chewing when everyone is already talking.

The signature is a triad

  • Urgency
  • Constrained posture
  • Pre-loading the next task while chewing

It is not skipping lunch. It is intake, but time-terminated and stress-layered, so the “I refueled” signal does not land cleanly.

A quick input check is often enough

  • Less than 10 minutes before the next meeting
  • Eating while reading the agenda
  • Half standing or perched on the chair edge
  • 1 hand on mouse or trackpad
  • Swallowing fast to free the mic
  • Stopping because the clock ended it

The delayed rebound

The weird part is the timeline.

T+0 you can feel full fast, sometimes too full for what you ate.

T+60 there is a quiet window where you think lunch is handled.

T+120 the system starts throwing little alerts. Snack-specific cravings, something sweet or crunchy, and often the temptation of coffee #2 because focus feels expensive—usually right in that tiny gap where you stand up “just to refill water” and somehow end up at the kitchen drawer or hovering by the espresso machine.

There is evidence that distraction during eating can increase later intake (Robinson et al., 2013). Bodies vary, this is not a diagnosis. It is just a common desk pattern.

How collision meals differ from other lunch problems

  • Skipping is no intake and often a direct crash.
  • Collision is intake, but rushed and calendar-driven, so the “I refueled” signal is noisy and shows up later as compensation.

It is also not generic distracted eating because the clock is the driver. Speed under deadline matters. Fast eating has its own satiety effects in controlled work (Kokkinos et al., 2010). Distraction adds a second layer on top.

Why urgency breaks the refuel signal

Fast meals outrun your own feedback

Your system does not update instantly. Finishing a meal in 4 to 6 minutes can beat your own “okay, we ate” message. It is like hitting send and closing the laptop before you see the confirmation.

Kokkinos et al. (2010) is a clean anchor. Same meal. One version eaten fast in about 5 minutes, the other slowly over about 30 minutes. The slow condition showed higher satiety signals and higher reported fullness.

Overshoot and undershoot both happen

The same rushed lunch can create opposite afternoons because the signal is noisy.

Overshoot

The calendar is the stop condition, so it is easy to go 2 bites too far. In the moment it can feel like “wow I am full”, then you get heavy and sleepy.

Undershoot

You stop early because the meeting starts, not because the meal feels complete. Stress makes it harder to notice in real time because the brain is already doing “next task.”

Meeting mode keeps the system in alert

If lunch happens while you are still mentally inside the meeting, the body does not get a clean state change. The call is “over” on the calendar, but you are still keyed up—shoulders high, jaw tight, replaying the last tense bit while you start eating.

Stress also has a lag. The body often stays revved for a while after the stressful moment, not just during it. Combine that with back-to-back calls and video meeting fatigue (Bailenson, 2021), and lunch can land on top of sustained arousal instead of replacing it.

If the meal is not encoded, the brain keeps asking

The “did I even eat” problem is not just drama. When attention is split, meal memory can be weaker. Weaker meal memory is linked to higher later intake in experiments like Higgs and Woodward (2009).

Collision meals are a perfect setup.

  • No clear start
  • No clear end
  • Attention half in the next agenda doc

So later the system keeps requesting input.

The 2 minute downshift experiment

A tiny protocol for hostile calendars

Treat this as a 5 workday experiment, not a new lunch identity. Use it only on collision lunches, the ones with a short gap and a meeting already warming up in the next tab.

The goal is not to eat perfectly or to fix macros. It is a small configuration change, like giving yourself just enough buffer so lunch doesn’t get filed as background noise.

Microbreak research suggests even short breaks can reduce fatigue and improve vigor (Kim, Park and Niu). So 120 seconds is not ridiculous.

The 120 second sequence

If you can, set a 120 second timer. If you can’t, just count 6 slow breaths. Keep it simple.

  1. Start a 120 second timer
  2. Take 3 real sips of water
  3. Do 2 slow exhales, longer out than in
  4. Sit fully, feet on floor, shoulders drop 1 cm

Note for data people. Stronger “water preload” effects in trials usually use around 500 mL about 30 minutes before a meal (Davy, 2008). This is not that. Here water is mostly a cue plus comfort.

The first 3 bites constraint

After the 120 seconds, make the first 3 bites screen free. No Slack, no agenda doc, no “just 1 email while chewing”. Then do whatever, because this has to survive real life.

The mechanism is not spiritual. It is logging. Distraction can weaken meal memory, and weaker meal memory is linked to more later snacking in studies like Higgs and Woodward (2009). Even a few undistracted bites may help the meal count more.

Degraded mode for brutal days

If the day is on fire, degraded mode is 20 to 30 seconds.

  • 1 long exhale
  • Sit fully
  • 1 sip of water
  • 1 screen free bite

Not heroic. Just better than zero.

If lunch gets interrupted, do not do the “welp, ruined” thing. When resuming, do 1 slow exhale and 1 screen free bite to restart the boundary. Think of it like drawing a quick line again so lunch does not dissolve into 1 long distracted work block.

How to tell if it worked without turning lunch into tracking

Use boring signals you already notice.

  • Coffee urgency. Not a biomarker, just a behavior. If the downshift helps, the “need coffee now” moment sometimes slides from urgent to optional. That matters because caffeine can reach into sleep even 6 hours before bed in controlled work (Drake et al., 2013).
  • Snack pull. The difference between “I could eat” and “I need something sweet now.”
  • Dinner urgency. If lunch was half-encoded, compensation often shows up later.

A minimal log can be almost insulting. That is the point.

Day Gap Downshift T+90 state Mon 10 Y / N steady / snacky / sleepy / edgy

Reading rule.

Compare “gap <10 with downshift” versus “gap <10 without downshift”. Ignore the rest. Do not average. This is not finance.

When timing experiments should stop being cute

When low blood sugar is a real risk

If someone is on insulin or a sulfonylurea, delayed or missed meals are a normal hypoglycemia trigger. In that case, the 2 minute downshift is not a reason to push food later or to “see if hunger goes away.” Use it only when food is already there and it is safe to eat now.

Symptoms that mean the lunch bug is not the main problem

Stop tweaking lunch mechanics and get evaluated by a clinician if any of these show up.

  • Dizziness that is new or strong
  • Fainting or near-fainting
  • Severe fatigue that does not match the day
  • Unintentional weight loss

Eating disorder safety and rule traps

If a protocol increases anxiety, guilt, or compulsive control, it is a stop sign. The goal is signal quality, not perfect behavior.

Lowest risk fallback.

  • Sit down
  • Do 2 longer exhales

No bite rules, no timing rules. Screen-free bites can help memory, but they are optional, not a virtue test. If there is history, support beats experiments. Organizations like NEDA and Beat are common starting points.

If lunch keeps disappearing from memory, it is probably not a willpower bug. It is a scheduling bug.

Collision meals happen when urgency, stiff posture, and pre-loading the next task turn a real meal into background noise, so the brain keeps asking for “more input” later.

The fix is not a perfect lunch hour. It is a tiny state change that helps the meal register. Try the 2 minute downshift, then keep the first 3 bites screen free. On brutal days, degraded mode still counts. Watch boring signals like coffee urgency, snack pull, and dinner intensity, not a fancy tracker.

And keep the safety rails. If symptoms show up, or if rules start feeling sharp, stop experimenting and get support.

Most days, the “fix” is not more discipline. It is giving lunch enough of a boundary that your brain can file it as a real event.

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25 Years in IT: A Journey of Expertise

2025-

Nook
(Lisbon/Remote)

Product Lead
Building the future of health coaching. Leading product development and go-to-market strategy for a platform that makes personal wellness accessible through natural dialogue.
Making health coaching feel like talking to a friend who actually gets you.

2024-

My Own Adventures
(Lisbon/Remote)

AI Enthusiast & Explorer
As Head of My Own Adventures, I’ve delved into AI, not just as a hobby but as a full-blown quest. I’ve led ambitious personal projects, challenged the frontiers of my own curiosity, and explored the vast realms of machine learning. No deadlines or stress—just the occasional existential crisis about AI taking over the world.

2017 - 2023

SwitchUp
(Berlin/Remote)

Hands-On Chief Technology Officer
For this rapidly growing startup, established in 2014 and focused on developing a smart assistant for managing energy subscription plans, I led a transformative initiative to shift from a monolithic Rails application to a scalable, high-load architecture based on microservices.
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2010 - 2017

Second Bureau
(Beijing/Paris)

CTO / Managing Director Asia
I played a pivotal role as a CTO and Managing director of this IT Services company, where we specialized in assisting local, state-owned, and international companies in crafting and implementing their digital marketing strategies. I hired and managed a team of 17 engineers.
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SwitchUp Logo

SwitchUp
SwitchUp is dedicated to creating a smart assistant designed to oversee customer energy contracts, consistently searching the market for better offers.

In 2017, I joined the company to lead a transformation plan towards a scalable solution. Since then, the company has grown to manage 200,000 regular customers, with the capacity to optimize up to 30,000 plans each month.Role:
In my role as Hands-On CTO, I:
- Architected a future-proof microservices-based solution.
- Developed and championed a multi-year roadmap for tech development.
- Built and managed a high-performing engineering team.
- Contributed directly to maintaining and evolving the legacy system for optimal performance.
Challenges:
Balancing short-term needs with long-term vision was crucial for this rapidly scaling business. Resource constraints demanded strategic prioritization. Addressing urgent requirements like launching new collaborations quickly could compromise long-term architectural stability and scalability, potentially hindering future integration and codebase sustainability.
Technologies:
Proficient in Ruby (versions 2 and 3), Ruby on Rails (versions 4 to 7), AWS, Heroku, Redis, Tailwind CSS, JWT, and implementing microservices architectures.

Arik Meyer's Endorsement of Gilles Crofils
Second Bureau Logo

Second Bureau
Second Bureau was a French company that I founded with a partner experienced in the e-retail.
Rooted in agile methods, we assisted our clients in making or optimizing their internet presence - e-commerce, m-commerce and social marketing. Our multicultural teams located in Beijing and Paris supported French companies in their ventures into the Chinese market

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