Gilles Crofils

Gilles Crofils

Hands-On Chief Technology Officer

Tech leader who transforms ambitious ideas into sustainable businesses. Successfully led digital transformations for global companies while building ventures that prioritize human connection over pure tech.1974 Birth.
1984 Delved into coding.
1999 Failed my First Startup in Science Popularization.
2010 Co-founded an IT Services Company in Paris/Beijing.
2017 Led a Transformation Plan for SwitchUp in Berlin.
November 2025 Launched Nook.coach. Where conversations shape healthier habits

Make movement non-narrative on video calls

Abstract:

The article argues that remote, camera-heavy work makes people stay unnaturally still not because they lack motivation to take breaks, but because movement on video carries a “reputational” risk—when you’re just a tile in grid view, any stretch, chair squeak, or reaching for water can pull focus and invite others to invent a story—so many choose the socially safest option (stillness) and pay later with the 16:30 neck that feels like it’s been “quietly filing tickets” all day. Framed as basic risk management rather than wellness advice, it offers ways to make movement “non-narrative” again: identify meeting types that silently punish mobility (especially camera-on group calls and high-stakes conversations), pre-authorize posture changes with one short, un-dramatic line (“I’ll stand for a minute, still with you”), avoid long apologies that create more scrutiny, and choose low-amplitude movements that read as continued presence (standing still, subtle weight shifts, brief off-camera pacing). It also proposes simple defaults by call format (stand at clean boundaries in decision/screen-share meetings; consider standing for status updates with a wider camera frame; use audio-first walking or camera-off for some 1:1s where appropriate; go camera-off in large one-way sessions unless presenting), plus small environment tweaks that “borrow office physics,” like having two stations (a seated desk and a natural standing “call spot”) and a boring post-call loop (desk → doorway/window → desk) to reduce mental residue. Success is measured not by fitness goals but by fewer “body invoices” at day’s end—less jaw/shoulder bracing, less wired post-call fatigue, and less stiffness—while noting basic stop rules for concerning symptoms.

Lunch at the desk. Back to back calls. A “quick” Slack that somehow turns into 20 minutes. Then you stand up at 16:30 and your neck acts like it has been quietly filing tickets all day.

The weird part is that remote work can make the simplest fix feel risky. In an office, shifting in your chair, grabbing water, standing for 30 seconds, it all blends into the background. On video, you’re a tile. Movement becomes visible. And without the commute, stairs, or walk to a meeting room, there’s no background movement left to “hide” inside. Sometimes it even becomes a story other people can interpret. So a lot of people do the safest thing socially and the worst thing physically.

This article is about treating that freeze like what it often is, basic risk management. Not a motivation problem. Not a “you should take breaks” lecture. I’ve done this across offices in Beijing and Berlin, and now from Lisbon: the “freeze” shows up fastest on camera-heavy days.

You’ll get a practical way to make movement boring again, even on camera heavy days, including

  • why certain meeting types quietly punish movement more than others
  • how to pre-authorize posture changes with 1 short line so nobody starts guessing
  • what kinds of movement read as “still present” instead of “checked out”
  • simple defaults for different call formats so you’re not running another system in your head
  • small environment tweaks that borrow a bit of office physics at home

The goal is not to become a standing desk person. It’s just to reduce the reputational penalty on normal human motion, so your body stops sending invoices after every meeting block.

Stillness as risk management

Why moving at home feels louder

This is not always laziness. It can be basic risk minimization.

At home, stillness has a weird advantage. It has the lowest reputational cost. On video, you are a tile. Movement becomes “a thing” people can notice and interpret. Research on video meetings also points to more self-monitoring and less mobility as part of why they feel tiring (see Bailenson’s Zoom fatigue work).

In an office, movement is socially diluted. People get water, pace on calls, swivel, stand, sit. It’s just background noise. At home there’s no shared script, so stillness becomes the default proof of presence.

Grid view doesn’t help. It’s basically a dashboard. When everything is quiet, one noisy log line grabs attention. A small stretch, a chair squeak, reaching for water. Product UI amplifies it with borders that jump to whoever makes sound, or tiles that reshuffle. Humans notice motion fast, especially human motion.

So the pattern becomes easy to learn. Move and you may pull focus.

The invoice arrives later. More “reputation-safe” immobility often shows up as neck and upper-back stiffness, jaw bracing, or that wired post-call residue where your body feels like it never got the memo that the meeting ended. Micro-breaks are generally linked with less fatigue (Kim, Park & Niu, 2017). Video call mechanics can also make the freeze worse because people move less and watch themselves more (see Bailenson’s Zoom fatigue work).

If you want a fix that actually sticks, the useful question is not “why don’t i take breaks.” It’s where the freeze happens reliably. If you can predict it, you can work with it.

Where movement gets silently outlawed

Two meetings that freeze people fast

Some meetings create baseline pressure. Others turn it into evaluation.

The classic one is the camera-on group call. “Engaged” becomes a tiny performance. Self-view and nonverbal overload push self-monitoring up and mobility down (see Bailenson’s Zoom fatigue work). Measures of video fatigue also include a social and self-related strain dimension: you spend the whole call managing how you look, not just what you say (Fauville et al., ZEF).

Then there are the high-stakes calls. Client pitch. Board update. Performance-review-ish 1:1. Comfort drops in priority behind “look competent.” When behavior doesn’t match expectations, people interpret it. And when things are unclear, observers fill gaps fast.

This is why generic “take breaks” advice collapses on meeting-heavy days. The constraint is not reminders. It’s ambiguity. If you stand, stretch, or look away without context, someone else writes the story. More formats and defaults are in the meeting mode menu section below.

So the practical goal is simple: make movement non-narrative. On a client pitch, that can be as basic as one line upfront so standing doesn’t get interpreted as nerves, disagreement, or “checking out.”

Movement that does not create a story

Pre-authorize movement once

One small line at the start can save 20 tiny explanations later. Think of it like setting a default for the call.

A short, boring context cue reduces uncertainty. It makes your movement predictable, so it doesn’t get misread. Teams with explicit norms tend to feel safer because the “what will people think” tax drops (Edmondson, 1999).

A few scripts that usually land

  • Internal team “I might stand a bit, still listening.”
  • Cross functional “Quick note, I may stretch on camera.”
  • Client facing “If i stand briefly, it’s just posture, i’m here.”
  • Large meeting “I’ll be mostly listening, may go off camera briefly.”

The main trap is turning a normal posture change into a TED talk.

Long apologies and backstory can make you sound less confident than the situation deserves, and they invite evaluation you didn’t need.

Before

“Sorry, my back is killing me, i need to stand, hope that’s ok.”

After

“I’ll stand for a minute, still with you. Thanks.”

Once legitimacy is handled, pick movement that reads as presence, not fidgeting.

Pick movement that reads as presence

The safest pattern is slow, low-amplitude movement you can stop instantly. “I’m here” signals, not “i’m restless” signals.

Options that tend to look stable on camera

  • Stand still, shoulders quiet, eyes on screen
  • Gentle weight shift left to right
  • One foot slightly forward, switch occasionally
  • Heel to toe rock, subtle and slow
  • Off-camera pacing when you’re not speaking

Also, keep expectations realistic. Standing is usually not a guaranteed focus upgrade. Evidence on cognition is mixed and often null (Ojo et al., 2018). It’s best framed as safe to try.

And the real win is not standing. It’s changing position periodically.

Static sitting is a problem. Static standing is also a problem. The advice that holds up most often is simple: alternate, and build up gradually.

A meeting mode menu that makes movement boring

Match meeting type to posture and channel

You don’t need a new system to manage. You need a few defaults that reduce decision-making.

Decision calls and screen shares

Sitting is fine. The trick is a socially clean 20-second stand at clean boundaries, not mid-sentence.

  • Stand while people connect
  • Stand when the agenda switches
  • Stand as you leave

Boundaries still exist even on chaotic days. Micro-breaks between tasks tend to help fatigue most (Kim, Park & Niu, 2017).

Status updates and coordination

Standing by default often fits. A wider camera framing helps so standing reads like “different posture,” not “walking away.” Standing meetings are associated with shorter duration without worse outcomes (Leach et al., 2009). If your team hates it, fine. The default can simply become “camera wider and posture more flexible.”

1:1 catch-ups and sensitive topics

Posture matters less than trust and context. Often the lowest-cost medium is audio-first walking, or camera-off with 1 plain line that removes ambiguity. One caution though: confidentiality rules still apply. Some conversations should stay at the desk, not on a sidewalk.

Large one-way sessions

Camera-off unless presenting is a reasonable default. Not as rebellion. Just reducing nonverbal load and the pressure to perform attention. Camera expectations vary a lot by org and role, so there’s no universal rule.

Tiny scripts that stop people guessing

Say less and get more freedom

Short, time-bounded lines work because they close the attribution gap before it opens.

One rule keeps scripts from turning into body narration: no backstory, no mini confessional, no long justification.

  • Internal “I’ll stand for a minute, still listening.”
  • Internal “Quick water, back in 20 seconds.”
  • Internal “Audio only while i pace, same focus.”
  • Client safe “I may go camera-off briefly, still with you.”
  • Client safe “Small posture change, i’m here.”
  • Any call “Back in 1 minute, please continue.”

If it’s not disruptive, you can skip “sorry” and just state it. If it is disruptive, make it time-bound, then return.

Make movement visually boring

Frame the camera so standing looks normal

A wider frame helps because standing stops looking like an exit. Free version is pushing the laptop back and raising it on books. Small purchase version is a separate webcam.

Kill the mirror when you can

Hide self-view if the tool allows it. Nobody needs a mirror for 6 hours to prove they are alive. Self-view is a self-focus driver (see Bailenson’s Zoom fatigue work).

Use role-based micro mobility instead of timers

Timers get ignored. Not because of laziness. Because meeting walls eat good intentions for breakfast.

A simpler cue is role-based

  • Listen equals move
  • Present equals still

Example rule of thumb

If you’re not speaking for 2 minutes, switch to audio for 60 to 120 seconds, walk to a doorway and back, then return on camera at the next clean moment.

Borrow office physics at home

Two stations makes posture automatic

Offices have public friction. The environment expects movement, so movement feels normal.

At home you can fake a small part of that with 2 stations and 2 meanings

  • Seated desk for deep work and screen-share heavy calls
  • A “call spot” where standing is natural, like a counter edge, shelf, or any high surface you already have

No shopping list required. The win is the mapping. Certain meeting types belong to the standing spot, so posture attaches to place, not mood.

And yes, even 10 steps between the 2 stations counts.

One post-call loop that survives chaotic calendars

A durable pattern is event-triggered

If the call ends, then walk a fixed mini route.

Desk → doorway → window → desk works. Desk → kitchen sink → desk works. Keep it boring. No step goal. No “make up for it later.”

Framed as a between-task transition, it can also clear a bit of mental residue before the next tab steals your attention.

Proof without the fitness vibe

Boring signals that the system is working

If you want proof, use a measurement that is almost insulting in how simple it is.

The win is fewer body invoices after meeting blocks

  • Less end-of-day upper-back tightness after a camera-heavy run
  • Less jaw and shoulder bracing when the stakes are high
  • Less wired residue after calls
  • First steps after long sits feel less creaky

My bias (physics background) is to measure the smallest thing that changes, not to overhaul the routine.

A tiny 5-day log is enough

  • At 18:00, note stiffness 0–10 for 5 workdays
  • Or keep it binary, did you stand at join and leave, yes or no

Trends beat perfection. Automaticity builds slowly.

Guardrails and stop rules that keep it sane

This is not medical advice. If anything feels wrong in a sharp or escalating way, stop and get help. My wife is a fitness trainer and nutritionist; her default advice is still boring: stop if it escalates.

Red-flag buckets are boring for a reason

  • Dizziness, faintness, or new severe headache
  • Sharp or escalating pain that doesn’t settle
  • Numbness, tingling, or pain that shoots down an arm or leg
  • Symptoms that feel one-sided and sudden, like swelling
  • Headaches or neck symptoms that are worsening fast

The point is narrow. Remove the reputational penalty on normal movement.

When movement becomes non-narrative again, norms take over and your body files fewer tickets at 18:00.

Remote work didn’t just move meetings to your laptop. It also removed the small built-in movement you used to get “for free,” and then made whatever was left look suspicious on camera. So the fix isn’t another “take breaks” lecture or a timer you’ll ignore. It’s removing the reputational penalty on moving, so your body stops sending invoices after every meeting block.

Keep it boring. Pre-authorize posture changes with 1 short line. Pick movements that read as present, not restless. Use simple defaults by meeting type so you’re not running an extra process in your head. Nudge the environment too, even 2 stations and a tiny post-call loop can bring back some office physics.

Nothing here requires becoming a standing-desk person. Most days it’s not the workload that locks you in place. It’s the 30 seconds where movement becomes “a thing.” Remove that, and the body bills shrink.

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Second Bureau
(Beijing/Paris)

CTO / Managing Director Asia
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SwitchUp Logo

SwitchUp
SwitchUp is dedicated to creating a smart assistant designed to oversee customer energy contracts, consistently searching the market for better offers.

In 2017, I joined the company to lead a transformation plan towards a scalable solution. Since then, the company has grown to manage 200,000 regular customers, with the capacity to optimize up to 30,000 plans each month.Role:
In my role as Hands-On CTO, I:
- Architected a future-proof microservices-based solution.
- Developed and championed a multi-year roadmap for tech development.
- Built and managed a high-performing engineering team.
- Contributed directly to maintaining and evolving the legacy system for optimal performance.
Challenges:
Balancing short-term needs with long-term vision was crucial for this rapidly scaling business. Resource constraints demanded strategic prioritization. Addressing urgent requirements like launching new collaborations quickly could compromise long-term architectural stability and scalability, potentially hindering future integration and codebase sustainability.
Technologies:
Proficient in Ruby (versions 2 and 3), Ruby on Rails (versions 4 to 7), AWS, Heroku, Redis, Tailwind CSS, JWT, and implementing microservices architectures.

Arik Meyer's Endorsement of Gilles Crofils
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Second Bureau
Second Bureau was a French company that I founded with a partner experienced in the e-retail.
Rooted in agile methods, we assisted our clients in making or optimizing their internet presence - e-commerce, m-commerce and social marketing. Our multicultural teams located in Beijing and Paris supported French companies in their ventures into the Chinese market

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Please be aware that the articles published on this blog are created using artificial intelligence technologies, specifically OpenAI, Gemini and MistralAI, and are meant purely for experimental purposes.These articles do not represent my personal opinions, beliefs, or viewpoints, nor do they reflect the perspectives of any individuals involved in the creation or management of this blog.

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